farrahlp123 farrahlp123
  • 03-05-2021
  • Business
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Why is it more important to have an understanding of product benefits than product features?

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sikelop
sikelop sikelop
  • 04-05-2021

Answer:

Given that benefits are ultimately more important to your customers than features, it is imperative that you understand the benefits your products and services provide, emphasize these benefits in your sales efforts, and update your products and services when new or additional benefits are desired by your customers.

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